Brand Guides

Explore Korean beauty brand guides, best products, product lines, and shopping tips for popular K-beauty brands.

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Trending in Korea This Week: 13 K-Beauty Products to Know
Trending in Korea This Week: 13 K-Beauty Products to Know
Seoulia Weekly K-Beauty Edit What Korea Is Buying Right Now K-beauty moves quickly. This week, the strongest signals are clustering around lightweight hydration, calming toner pads, barrier-focused creams, PDRN skincare... Read more...
REJURAN Skincare Guide: PDRN, Best Products & What to Buy First
REJURAN Skincare Guide: PDRN, Best Products & What to Buy First
Discover REJURAN, one of Korea’s best-known PDRN skincare names. From the iconic Turnover Ampoule and Dual Effect Ampoule to moisture care, masks, pore treatments and sunscreen, this guide helps you... Read more...
Discover OSULLOC: Premium Korean Tea from Jeju Island
Discover OSULLOC: Premium Korean Tea from Jeju Island
Discover OSULLOC, Korea’s premium tea brand from Jeju Island. Explore fragrant green teas, smooth matcha lattes, refreshing cold brews, kombucha and elegant gift sets designed to bring modern Korean tea... Read more...
Anua PDRN Skincare Guide: Hydration, Glow and the Best Products to Try
Anua PDRN Skincare Guide: Hydration, Glow and the Best Products to Try
Explore the Anua PDRN collection and learn how its serum, toner, mist, glow pads, moisturizer and masks can fit into a simple hydration-focused Korean skincare routine. Read more...
Dr.G Sunscreen Guide: Green Mild Up Sun, Red Blemish SPF, Sun Stick & Sun Cushion
Dr.G Sunscreen Guide: Green Mild Up Sun, Red Blemish SPF, Sun Stick & Sun Cushion
Compare Dr.G sunscreens available at Seoulia, including Green Mild Up Sun, Red Blemish Soothing Up Sun, Vita Clear Sun Stick, Pore Blur Up Sun, MEDI UV Mild Sun, tone-up sunscreen,... Read more...
SKIN1004 Sunscreen Guide: Hyalu-Cica, Centella SPF, Sun Stick & Tea-Trica
SKIN1004 Sunscreen Guide: Hyalu-Cica, Centella SPF, Sun Stick & Tea-Trica
Compare SKIN1004 products available at Seoulia, including Hyalu-Cica Water-Fit Sun Serum, Air-Fit Suncream, Tea-Trica Sun Milk, Sun Stick, Glow Sun Ampoule, Travel Kit, and Peeling Gel. Read more...
Round Lab Sunscreen Guide: Birch Juice, Dokdo SPF, Sun Stick & Sun Cushion
Round Lab Sunscreen Guide: Birch Juice, Dokdo SPF, Sun Stick & Sun Cushion
Explore Round Lab sunscreens available at Seoulia, including Birch Juice Moisturizing Sunscreen, Dokdo Sunscreen, Sun Stick, Sun Cushion, Tone-Up Sunscreen, Mild-Up Sunscreen, and Sun Serum. Read more...
Beauty of Joseon Product Guide: What to Buy First at Seoulia
Beauty of Joseon Product Guide: What to Buy First at Seoulia
Explore Beauty of Joseon products available at Seoulia, including Relief Sun sunscreens, sun stick, tone-up sunscreen, serums, cleansing oil, cleansing balm, toner, gel moisturizer, masks, and eye care. Read more...